Leigh Rawdon and
Emily Meyer are two entrepreneurs that started a children’s clothing company
called The Tea Collection. Together they built a successful small business with
a nationwide presence.
The Tea Collection
uses software applications such as design software, geographic data-mapping
software, and a tool for retailers to restock online. The geo-mapping software
helps the company grow by showing uncharted territory. It helps to target
prospective business opportunities, and find areas that aren’t oversaturated
children’s clothing stores. Sales reps use the results from the geo-mapping
system by identifying the zip codes of target demographics. They use
color-coding to signify areas to pursue and areas where they already have
stores. The program also shows the landscape to help identify optimal
locations.
The Tea
Collection’s main technology challenge is probably their online restocking
program. In order to correct this, the systems need to be integrated. This will
help to prevent human error when fulfilling orders. Their geo-mapping system also
seems a little dated. If there were a program that they could use to get the
same results, but in a simpler way, it would most likely help the employees.
For example, they could use the technology to generate reports of unexplored
territory or use a sophisticated map program to view landscapes and/or
potential store locations virtually.
Unless The Tea
Company makes some technological changes, I do not think they will continue to
grow as rapidly. There is so much new technology out there; The Tea Company
needs to explore their options. Leigh Rawdon said herself that the systems need
to be integrated in order for the company to work more efficiently. I also
think they should consider opening an online store to the public. That way they
can create a bigger audience for their already successful business. E-commerce
is an extremely popular conduit for shopping in this day and age, so it’s
important to take advantage of the opportunities at hand.
Geo-Mapping Technologies Help
Target Sales Prospects. (2009, February 19). Retrieved March 29, 2015, from
http://www.youtube.com/watch?v=3_GmukX5sfM
